Thursday, June 20, 2013

'Man of Steel' promoted from the pulpit




This film publicity image released by Warner Bros. Pictures shows Henry Cavill as Superman in "Man of Steel." Warner Bros. enlisted Christian-focused marketing firm Grace Hill Media to promote "Man of Steel" to faith-based groups by inviting them to early screenings and creating trailers that highlight the film’s religious themes. They also enlisted a Pepperdine University professor to create a Superman-centric sermon outline for pastors. The tale of Superman has long been associated with religious allegories. "Man of Steel" doesn't shy away from that theme, including portraying the character as 33 years old and having him seek counsel at a church in a time of crisis. (AP Photo/Warner Bros. Pictures, Clay Enos) LOS ANGELES (AP) — Seems Warner Bros. has taken movie marketing to a whole new level — even higher than a bird or a plane.






More: http://news.yahoo.com/man-steel-promoted-pulpit-160848033.html

Posted by at
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)